SEO Marketing

Search Engine Optimization, as the name implies, is about optimizing search positions on Google or other search engines.

But what is its application in practical terms?

The goal of SEO is to acquire visitors to your website and position it at the top of searches organically. By organically we mean that you don't need to pay (like with Google or Facebook Ads) for these people to find your site, you just need to have good SEO.

SEO involves a set of strategies that are constantly evolving with Google's algorithms. These strategies can be: Creating authoritative and quality content on your website; A strong presence on social media; A good user experience and speed on your website, among other things.

These practices within what is known as SEO are constantly evolving, as the internet and search engines evolve.

In order to be able to answer this question, we would need to know more about your company and business.

We've been through all kinds of customers and experiences and one thing we can tell you.

One of the only reasons SEO services don't work (and possibly haven't worked for you in the past) is poor management of the work required to get you to the top.

As we have already mentioned, each case is different, and it totally depends on your competition.

With this in mind, we were able to tell you that our SEO service packages range from €1000 to €10,000 per month.

To answer this question, we need to: 

• Know your current position on Google; 
• Know If you've done SEO in the past; 
• And, evaluate your competition and market.

In most cases, to elevate a website from the second page of Google to good positions on the first page, it takes approximately 2-3 months.

To bring a completely new site, which doesn't even have placement, to a good first page position, it will already take 6 months or more, depending on the competitiveness of the keywords and the industry.

During this time, visitors and customers gradually increase, with the best results always arriving in the top half of the first page. Here you can expect fantastic results.

(We normally deliver results sooner than expected, but this is something we cannot guarantee)

It is usually much higher than expected. We have clients who in 15 months have increased sales by 1000% and this has shown in the ROI of 20X. However, the true value of SEO is that the visitors and potential customers you will receive last a long time.

For example, our SEO specialists here at GUM calculated that a roof repair company here in Lisbon with a 12 month campaign would easily achieve 25X returns on investment at the end of the 12 month campaign.

However, over the next 12 months, when they are no longer investing in SEO, the results continue and peak at a 50X ROI!

There are only 4 Scenarios for the service you hired in the past not working:

• You've caught an online scammer;
• The company you hired didn't know what it was doing;
• You were working with a designer, or a marketer instead of an SEO specialist;
• Your company hasn't done enough to beat your competition.

Whatever the case, our SEO specialists here at Global U Marketing will be able to tell you with machine-like precision, and within minutes, why your last campaign didn't work.

Our team will show you your site's statistics against those of your competition, and explain to you what happened, what we can do now, and what results you can expect.

Contact us to find out why and how we can advise you.